he fair is a place of prestigious meetings where companies can present their products, enter into new contracts and acquire new customers. In order for the company to be as successful as possible at the fair, a professional fair stand is needed , which will attract the attention of visitors and thus enable the first contact to be established.

What characterizes a professional exhibition stand?

In order to stand out from the crowd during the fair, companies have many ideas. The first step is a carefully prepared exhibition stand. The integration of modern forms of presentation plays a very important role in the construction of the fair. Large screens can be displayed with different content and quickly ensure an influx of interested customers with your offer.

To build an exhibition stand, it is worth employing a company that operates all over the world and can boast many years of experience in this field. Event Logistica undoubtedly belongs to this group. The exhibition stand should be functional and offer employees ideal conditions for negotiations and meetings with potential partners. At best, the stand is planned in such a way that it can be used several times. This saves the company a lot of effort, time and cost.

Remember about the information materials at the exhibition stand

People visiting the fair do not always have time for detailed talks with the fair staff. Therefore, companies should be equipped with an appropriate amount of information materials: leaflets, catalogs. Many companies decide to provide the most important information in digital form and only hand out a leaflet to visitors to the stand, which displays a QR code that leads them directly to websites. Come on, many people take leaflets and catalogs at fairs, but they quickly forget or throw them away. In many cases, digital solutions increase the advertising effect of trade fairs.

Adequate and qualified personnel for the exhibition stand

The selection of employees that the company sends to fairs or other such events should be made with some caution. After all, they represent the company during the fair. At best, when creating an exhibition team, we choose people with extensive experience in marketing and sales. They should show the right attitude, be resistant to stress and already have extensive experience at trade fairs. In some cases, it is worth enlarging your exhibition team with hostesses, who have a great impact on improving the image of a given company and increasing sales.