n many industries, trade fairs are events that are eagerly awaited for months. Often, nowhere else do we have such a chance to attract the attention of guests and the media. The presence at them must therefore be used as much as possible, especially if we can boast of any novelty. So how to do it? A well-prepared stand is our most important weapon in the fight for the interest of the public
The appearance of our position will be determined not only by the work of graphic designers. The technical side is no less important. An ambitious artistic idea dressed in carelessly realized forms will have a grotesque effect and will not help build a good image and trust. And that’s no less important than what we have to offer. In this area, however, we can count on professional help and a number of ready-made, proven solutions – see the offer of Event Logistica, for example.
It is also worth using professional help in order to be able to adjust the form of the exhibition well to the offer presented on it. Despite their huge role, fair stands are only a setting for the proposals that we want to present to potential customers and contractors. The designers’ experience will allow them to fulfill this function with the best effect. Finally, if the whole project begins on the day of departure and ends with the dismantling of the exhibition, we lose a lot. It is worth making it a separate subject of early promotion, and then maintaining the established contacts.