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Event Logistica

Stand service and promotion at the fair

modular stand fair

An indispensable element of large events and events are exhibition systems. They should visually look attractive and of high quality. They must be provided with advertising materials, and customers interested in the offer should be able to look at each product.

Promotional stands and hostesses

Even the richest, most professional fair stand will not give the company the right benefits if it is not properly run. It is about professional company service as well as baristas, animators and hostesses. They are also employed during the fair, especially during the large, more spectacular ones, e.g. wedding fairs. What is worth adding about the service itself? All people who work at the stand service should be perfectly familiar with all the secrets related to the company's operations. In other words, what a given company does, specializes and sells. Know the price and quality of products. The most important information, however, concerns the products presented during the event. The stand staff cannot mean being ignorant, because it will look very unprofessional. Customers may find that a given company is unreliable and it is not worth establishing contacts with it in the future. The service of the exhibition system must be very kind and polite, nice and full of life.

All this significantly affects the better reception by the visitor

Thanks to this, customers will listen with more interest about the products that a given company has to offer. Unpleasant staff can significantly contribute to the fact that everyone will quickly leave the stand, or even not reach it at all. If after the employees of a given company there is noticeable tiredness, sadness, gloomy mood, this atmosphere will quickly translate into the whole team. Sometimes in the servicing group there may be, in addition to representatives of a given corporation, also outsourced persons. Among other things, hostesses who distribute leaflets, encourage tasting products, encourage visitors to visit the stand, or announce speakers from a given company. In the case of more spectacular, spectacular events, animators are also invited to the fair. They have more experience than ordinary hostesses at this type of event. As a result, they can recruit new customers more effectively. Barists, waiters, beauticians and hairdressers are also invited to the beauty fair or gardeners for gardening events. As a consequence, more people will be effectively encouraged to visit the exhibition stand and take a promotional leaflet with them.

It is worth remembering to properly train your employees before the fair itself, as well as to choose the right animators and hostesses who will take care
for the company's image. A short training should help you succeed.

You can also read about the fair itself in the article "Fair as an excellent opportunity to promote your products"

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