A brand that is well perceived by consumers is often worth in itself incomparably more than the products or services behind it. When making purchasing decisions, consumers are usually driven by emotions rather than cool calculations. Recognizable, positive brand associations generate much more revenue than better-performing products in various tests, but completely unknown. One of the best places to promote them widely are market stands at various conferences.
At Event Logistica we got to know the specifics of this sector of the advertising industry very well. Therefore, we can share interesting insights and practical tips. From our constantly enriched experience it is clear that from the start some new brands arouse more interest from the audience than the competition. Cause? Consistent, expressive elements of visual identification. Experimentation sometimes brings unexpectedly good results, but large, specialized events are not the time and place for testing brand value or consumer response. Such attempts are better done on focus groups. When we design and build fair stands for conferences important to our clients, we discuss each detail in detail. Certain solutions that will give measurable benefits to one company may prove ineffective or even harmful for the other.
We approach each project individually, fully using our professional knowledge and skills. Every company that decides to use our services is in a strictly defined market situation when establishing cooperation. It also has products with specific values and a brand with a closed set of features. At Event Logistica, we are well aware that for such an enterprise there is only one optimal promotional strategy that can bring maximum benefits. Our exhibition stands, just like the other advertising and sales media we offer, must perfectly match the overall marketing activities. Undoubtedly, we have the appropriate know-how to fulfill the entrusted task one hundred percent - just look at our portfolio and see how reputable brands Event Logistica works with.
Frankfurt, Dusseldorf, Munich, Nuremberg, Berlin, Hannover, Stuttgart, Cologne, London, Paris, Barcelona, Milan, Dubai, Monaco, Kazakhstan, Norway, Sweden, Italy