The fair stands are the showcase of our company. We have 3 seconds to make the best impression on your stand. The influence of visitors is of great importance in winning customers at the fair. Therefore, when preparing in advance, you should not lose sight of the stand design. At least a few months before the fair date, you should start planning and preparing the stand design to catch the eye at the fair.
What should you remember when designing a stand for the fair?
1. Proper location. None of the fair participants wants to stay in the farthest corner of the hall. Most of the visitors are located in the central part of the exhibition halls, therefore a stand in these places is recommended. Opt for an authentic presentation of your company. Consider your surroundings with neighboring participants.
2. Clear statement in the advertising message. To implement a successful trade fair presentation, a clear and specific message is important. Many companies still design their exhibition stands according to the principle: display everything you have to offer. Visitors mainly want to receive information about products and services. Therefore, limit yourself to a small selection of exhibits that most accurately reflect your product portfolio.
3. Treat the exhibition stand as a kind of showcase. Doing the stand yourself should be avoided, as this work belongs to professionals. Remember to use only high-quality materials when designing your exhibition stand. It looks professional and even with frequent use, the surfaces do not seem to wear out quickly.
4. Get a place to store. There is no warehouse space at the exhibition stand. Catalogs, leaflets, gifts or employee jackets must be hidden. To solve this problem, some counter systems offer the possibility of using the interior as a storage space.
5. Get the customer’s attention:
- Bet on interactive elements – LED screens with product films,
- Hologram,
- Use virtual reality,
- Live shows,
- Organize appropriate campaigns at the exhibition stand: contests, campaigns, lotteries
6. Put on accents with lighting.
