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Event Logistica

Trade fairs in Germany, unique challenges and practical tips for exhibitors

exhibition stands in Germany

If you want to develop your company and increase its income, it is worth considering going to foreign events. The fair in Germany is one of the largest exhibition events in Europe. Participating in them can bring many benefits to companies, but also involves many challenges. Below we present what challenges exhibitors participating in the fair in Germany may face, and we will present practical tips that will help them deal with these difficulties.

New challenges for exhibitors at trade fairs in Germany

German trade fairs are currently undergoing revolutions. The development of technology and digitization means that exhibitors have to adapt to new realities, a new reality.

  1. Participation in trade fairs in Germany requires advanced logistics organization. Preparing the stand and materials, transport, and ensuring the right staff are challenges that need to be planned well in advance. If you want to design and prepare a good modern exhibition stand, it is worth using the help of specialists such as Event Logistica. Exhibition stands produced by them appear for many years at prestigious fairs and conferences in Poland, Germany and throughout Europe.
  2. Language and culture. German is the business language commonly used at trade fairs in Germany. Lack of knowledge of the language significantly hinders establishing new business relationships and communication with potential customers. In addition, the German business culture has its own specific norms and customs that are worth knowing and respecting.
  3. New digital tools. Geographical and time barriers are disappearing. Online fairs are developing, which increases the competition of exhibitors. Companies have to face the growing number of exhibitors operating online. Unique presentation, interesting content and interactive elements on the stand can attract attention at the stand.

Tips for exhibitors participating in trade fairs in Germany:

  1. Appropriate arrangement of the exhibition stand. It is worth taking care of an attractive and tidy stand that will stand out from the competition. Interesting design, product display and well-thought-out space management will attract the attention of visitors.
  2. It is worth preparing for the fair in Germany long before the start of the event. Early booking of your stand, purchase of tickets, preparation of promotional materials and adjustment of logistics will avoid unnecessary problems and last-minute stress.
  3. Networking and making contact at German fairs. It is worth using the fair in Germany as an opportunity to establish new business contacts, actively participate in networking events, conferences and industry meetings to meet potential business partners.
  4. It is worth studying the competition and analyzing what other exhibitors offer. This will allow the company to receive a strategy and stand out in the market.

Participation in trade fairs in Germany can be very fruitful for exhibitors, but it requires proper preparation and involvement of the right people. Competitive, language, cultural and logistical challenges facing a company can be successfully overcome by applying practical guidance and acting well in advance of trade fair events. Trade fairs in Germany are an excellent opportunity to promote your products, gain valuable information about the market and competition, as well as establish new business contacts.

Area of activities

Frankfurt, Dusseldorf, Munich, Nuremberg, Berlin, Hannover, Stuttgart, Cologne, London, Paris, Barcelona, Milan, Dubai, Monaco, Kazakhstan, Norway, Sweden, Italy