Virtual trade fairs are gaining more and more popularity, but participation in them requires prior preparation. An online exhibition stand is indispensable for every exhibitor , through which they can present their offer to visitors and make contact with them. What elements can a virtual stand be equipped with and which of them are the most important?
What possibilities does the online fair platform provide?
The platform for virtual trade fairs proposed by specialists from Event Logistica is available in three variants, so it can be tailored to the needs of the exhibitor. They can "build" their stand from such elements as: catalogs - to present the offer, films - also to provide content about the company and products or services, quizzes - to make the stay at the stand more attractive to visitors, video meetings - to make their stay at the stand even better and more accurate familiarize potential customers with the offer, chat - to contact interested people and a contact tab, through which visitors can be redirected to the website or to social media.
Online standout highlights
The choice of options depends primarily on the exhibitor's expectations and his idea of presenting the offer. Virtual fairs are an opportunity not only to present the offer, but also to promote the entire company. The catalogs with detailed data about products or services are by far the most important. Films and video meetings are also worth paying attention to, because they are an interesting, less popular way to tell in detail about the proposals prepared by the exhibitor. Online fairs prevent direct contact, which is why a chat operated by an employee of the company is also of great importance - in a conversation with the client, he can dispel doubts, help in the selection or provide additional information.