How to organize an online fair so that visitors can thoroughly familiarize themselves with the exhibitors’ offers and choose the best products for themselves? What are the benefits for exhibitors from participating in this type of event?
Benefits of participating in online trade shows
The most important advantage of online trade shows
is saving time and money
. Exhibitors do not bear the costs of renting a space in the hall, preparing the exhibition stand, transporting it or setting up. There is also no need to print promotional materials or pay for employees’ business trips. They can operate a virtual stand from the office. It is possible to conduct online meetings for many visitors at the same time, as well as answer their questions in real time – in a chat.
In addition, online fairs are an opportunity to promote the company and present the offer
in the way that the exhibitor wants. Catalogs, videos, quizzes, live online meetings with specialists, chats, product photos or 3D visualizations – these options are possible.
Preparation for internet trade fairs
The new way of holding trade fairs requires a different type of preparation than in the case of stationary events. First of all, it is worth preparing attractive, legible presentations, catalogs or videos about products or services that will present them comprehensively. Virtual fairs
are used not only to demonstrate the offer, visitors can be redirected from the stand to the online store, so that they can immediately buy interesting goods or order a selected service. Although online fairs do not involve face-to-face meetings with customers, the employees operating the virtual booth should receive training anyway in order to be able to advise visitors as much as possible.