If you want to develop your company and increase its revenue, it is worth considering going to a large fair. Germany is an ideal country in this respect. Many important industry events take place in large cities attracting a large group of exhibitors and potential customers from around the world. Hannover is certainly one of the most visited market cities in Germany. It is one of the largest exhibition centers in Europe and in the world. When planning your trip to the fair in Hannover 2023, 2024, you must not forget in advance about a very important issue such as exhibition stands. A well-planned and well-thought-out stand will greatly facilitate the work of the exhibitor and help in the presentation of the goods.

What should you remember when choosing a stand at the Hanover Fair?

Exhibition stands in Hannover will vary depending on the industries in which the company operates, the products and services offered, as well as the available space at the fair. A very important aspect is the construction of the stand. The more open the stand is for the customer, the easier it is for him to access it. Ideally, the performance should be tailored to the type of fair. Other needs are generated by industrial fairs, other Innovation Fairs and other CeBIT Fairs.

What events are worth considering when planning stands in Hannover in 2023?

The main event taking place in the city is the Hannover Messe 2023. It is one of the world’s largest trade fairs dedicated to industrial development. They are located on the grounds of the Hannover Fair. The scope of the fair includes: energy and environmental technology, production engineering as well as industrial automation and IT.

Another very important event in the coming year is the International Trade Fair for Industrial Innovation Hannover 2023. They mainly focus on digitization and sustainable development. The range of topics of the fair includes Industry 4.0, renewable energy and artificial intelligence

The IAA in Hannover 2023 is about the truck industry. It presents new vehicle models and discusses trends in the truck industry. From 2022, the fair is held under the new name Transportation.

One more big event about Argitechnica 2023 in Hannover is worth mentioning. They are a very well-known meeting place for the industry, agricultural machinery. The Argitechnica innovation fair is a huge information forum for solving all problems of agriculture and agricultural technology.

As you can see, the choice of fairs is wide, so each exhibitor will choose the right event for himself.

Germany is definitely a market country. It has a very long tradition. Around 66 percent of the world’s leading trade fairs in various sectors are held in Germany. This makes them a world leader in terms of organizing fairs. Events and conferences attracting entrepreneurs and visitors are organized in numerous German cities. Trade fairs in Germany are open not only to visitors from the industry, but also to the general public from outside the industry.

Which cities are worth visiting at trade fairs in Germany?

The choice of fairs is huge and depends on the theme that suits the company. It is worth deciding, for example, on the fair in Stuttgart 2023. The city is famous for many large events. Autstadt Stuttgard has made a name for itself in exhibition companies with the expansion of a new exhibition center near the airport. The Auto Motor und Sport Congress in Stuttgart is a meeting place for representatives of the automotive, energy and science industries. It is worth mentioning that a new exhibition event Volta-X is coming up in the coming year. Stuttgard 2023 will focus on topics presenting solutions in the area of ​​innovative and intelligent energy technologies. 

Or maybe it’s worth betting on the Essen Motor Show 2023. This is the largest sports car fair. Its products include tunig, lifestyle and motorsports. The event takes place in the exhibition halls of Messe Essen.

You can also opt for the fair in Leipzig. They pride themselves on a long-standing trade fair tradition. The upcoming Leipzig Book Fair 2023 will take place after a longer three-year break. Therefore, the expectations are great.

The IAA fair in Hannover is about the truck industry. It presents new vehicle models and discusses trends in the truck industry. From 2022, the fair is held under the new name Transportation. The next Transportation Fair will be held in 2023.

The variety of trade fairs and events taking place in Germany means that almost every company from various industries will find its target group here. A short research allows you to find the right events and present yourself there with your fair stand. It is therefore worth talking to a trusted company that builds exhibition stands and getting professional help from them.